Aerflo reimagines sparkling water with a brand-new type of bottle technology that delivers refreshing bubbles wherever you go. With the press of a button, the Aer₁ system transforms your water from still to sparking. No more cans. No more waste. Just refillable carbon capsules you can take anywhere. 

I was brought on pre-launch to help the VP of Marketing bring this new sparkling water technology to life. Together, we evolved the startup’s brand strategy and positioning and created an e-commerce website to take Aerflo to market. I assembled a small team of creatives to bring this launch to life. 

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