Our Next Energy (ONE) creates innovative energy storage technologies that will rapidly expand the world’s ability to access sustainable power for vehicles, renewables, and the grid. ONE focuses on safer battery chemistries that use sustainable raw materials while creating a reliable, low cost and conflict-free supply chain. 

I partnered with ECD Andrew Nethery to build and launch ONE’s brand in 2021. In just 24 months, we propelled the company from stealth mode to a $1.2 billion valuation. 

We used an EV industry critique — low range, unsafe, unsustainable — to craft ONE’s mission. And a challenger brand was born. By positioning our battery technology as the solution to mass vehicle adoption, we were able to cut through the EV noise and reach far more audiences than just the typical B2B battery space. 

I built ONE’s foundational messaging and brand strategy. We created a design system that elevated the brand far beyond anything else in the EV category. We pulled viral stunts. And we partnered with BMW and Berkshire-Hathaway on brand campaigns that attracted millions of viewers.