Client: Instacart x Near Future

When everyone’s favorite online grocery platform acquired Caper Cart in 2021, they needed a simple way to explain — and sell — this new smart grocery cart to shoppers and stores alike. That’s where Near Future stepped in.

Our challenge was to create several product marketing videos that demonstrated Caper Cart’s core customer benefits on a tight budget. In a demo-meets-explainer spot, we show consumers how Caper Cart can make grocery shopping less of a grind — and a lot more magical.

I included a fun R1 script below, just for kicks (which the client did not end up choosing ;)