Barbie

Barbie ⎯

Barbie

Launching the world’s favorite trendsetter on TikTok.

ROLE

Writer

AWARDS

2022 Webby Awards (Nominee) 
Culture & Lifestyle (Series & Campaigns)

PRESS

AdAge

@barbie Barbie & Barbie here 👩🏾‍🦱👱🏻‍♀️ or call us “Brooklyn” & “Malibu” (like our hometowns). Welcome to our TikTok! #Barbie #BestFriend ♬ original sound - barbie

Client: ATTN x Mattel

I partnered with ATTN’s Creator Studio in 2021 to help Mattel launch Barbie on TikTok. We supported with social strategy and content creation, bringing the iconic brand to a whole new generation with fun and engaging content. Through a creative application of stop motion, green screen, and vfx, the team brought our favorite trendsetter to life. 

Follow @Barbie on TikTok.

@barbie It’s a mixed bag 🤷🏾‍♀️🤷🏼‍♀️ #Barbie #Hello2022 #DayInMyLife ♬ original sound - barbie
@barbie And 2 hours of TikTok before bed 😵💫 #Barbie #NightRoutine #BedTime #GRWM ♬ original sound - barbie
@barbie Would be a shame if I were to spill 🍵 #Barbie #ThatsTheTea #Tea ♬ original sound - barbie
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