While WiFi might just be one of the greatest inventions of the century, the fact that people are stuck with overpriced and underwhelming service makes it pretty broken. Enter: Starry. A simpler, smarter solution that’s actually affordable and—get this—surprisingly helpful.

I partnered with Starry to help their nimble creative team brand, message, and market a ground-breaking new router: Starry Gravity. As the creative lead/copywriter on the project, I developed a fresh voice for the router, named it, crafted the positioning strategy, and worked with Art Directors to bring the new router to life on their digital channels.

Media

Digital, Social

Role

Creative lead, copywriter