Pandora "Sound On" Campaign
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Pandora "Sound On" Campaign ⎯
Pandora "Sound On" campaign
Helping holiday travelers tune out the crowd — and turn up the music.
TEAM
Pep Pepper, Creative Director
Madison Kahn, Senior Copywriter
Melissa Hicks, Senior Designer
At the end of 2018, Pandora launched its new brand narrative: Life is Better with Sound On.
To launch this brand story, we narrowed in on the holiday season — more specifically, the universal struggle that is holiday travel.
We plastered airports, train stations, and bus shelters with clever messaging that met people where they were at — in traffic, delayed, stuck, and generally struggling — and offered the one thing they needed the most: an escape. We asked people to tune out the crowds and turn up their favorite songs, podcasts, and playlists on Pandora.
The campaign generated 67 million incremental listening hours.
Media
Out-of-Home, Social, Geo-Targeted Digital, Influencers
