Music is the ultimate motivator. It wakes us up. Gets us moving. Elevates any moment we’re in. Pandora’s spring 2019 campaign invited people to find the music that fuels them—the music that lets them live life at full volume.

The campaign yielded across-the-board improvements in brand attributes: relevance grew 15 percentage points, trust increased 9 points, and favorability rose 5 points.

Media
AVOD/OTT, Social, Digital, Out-of-Home, Audio, Influencer, Street Murals

Role
Lead copywriter