Music is the ultimate motivator. It wakes us up. Gets us moving. Elevates any moment we’re in. Pandora’s spring 2019 campaign invited people to find the music that fuels them — the music that lets them live life at full volume. 

With the weather warming and folks venturing outside again, both our creative and media strategy incorporated elements of the outdoors. Pandora painted the town in bright colors — literally — with interactive murals by local artists, and partnerships with to-do sites like Thrillist. Accompanying some of the hottest artists of spring, we also captured lifestyle imagery that reflected the energy of the season.

The campaign yielded across-the-board improvements in brand attributes: relevance grew 15 percentage points, trust increased 9 points, and favorability rose 5 points.

Media

AVOD/OTT, Social, Digital, Out-of-Home, Audio, Influencer, Street Murals