In the fall of 2018, Pandora debuted a new tagline: Life is better with Sound On. To launch this brand story, we narrowed in on the holiday season — more specifically, the universal struggle that is holiday travel.

We plastered airports, train stations, and bus shelters with clever messaging that met people where they were at — in traffic, delayed, stuck, and generally struggling — and offered the one thing they needed the most: an escape. We asked people to tune out the crowds and turn up their favorite songs, podcasts, and playlists on Pandora.

The campaign generated 67 million incremental listening hours.

Media
Out-of-Home, Social, Geo-Targeted Digital, Influencers

Role
Lead copywriter