Pandora “All You” campaign
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Pandora “All You” campaign ⎯
Pandora “All You” campaign
Bringing the OG music streaming brand back from the dead.
TEAM
Pep Pepper, Creative Director
Madison Kahn, Senior Copywriter
Melissa Hicks, Senior Designer
In 2019, Pandora gave its app a total refresh, debuting brand-new features to personalize your streaming experience. Our in-house creative team was tasked with designing a disruptive campaign that would challenge pre-conceived notions of Pandora and bring lapsed users back to our service. So we went bigger and bolder than we had in years — with a $20M integrated campaign (across 9 markets) that combined humor with attitude and a healthy dose of self-awareness.
Our tiny in-house creative team produced three TV spots, dozens of OOH placements, digital ads, a launch event with Halsey, and a live-streamed silent disco in Times Square.
How do we know it worked? The campaign generated a significant lift in monthly active users, new registered users (6%), and recaptures (5%). It also boosted Brand Affinity among surveyed participants by 6 points and Recommendation intent by 7 points.
Media
OOH, TV, Experiential, Audio, Influencer, Social, Digital, Street murals
