While WiFi might just be one of the greatest inventions of the century, the fact that people are stuck with overpriced and underwhelming service makes it pretty broken. Enter: Starry. A simpler, smarter solution that’s actually affordable — and surprisingly helpful.

I partnered with Starry to help their nimble creative team brand, message, and market a ground-breaking new router: Starry Gravity. As the Creative Director and writer, I developed a fresh voice for the router, named it, crafted the positioning strategy, and worked with Art Directors to bring the new router to life across their digital channels. That included a new landing page, email newsletters, and social. 

Visit the website here.