LIGHT

Revolutionizing photography with a 16 lens camera.

ROLE

Copy + Content Lead

Light, acquired by John Deere, was a pioneer in the fields of computational imaging and machine vision. Its products ranged from the revolutionary L16 consumer camera to its Clarity Platform. Clarity was developed for the autonomous vehicle and precision agriculture industries and was a machine vision solution that enabled machines to see like humans.

When I joined in 2017, Light was revolutionizing photography with its proprietary 16-lens camera. As the brand’s Copy and Content Lead, I gave the brand a new voice and tone, spearheaded a complete website refresh, developed the brand’s social and CRM strategy, led all content marketing and blog efforts, and even made a tv spot.

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