In 2019, Pandora gave its app a total refresh, debuting brand-new features to personalize your streaming experience. Our in-house creative team was tasked with showing the world that the OG music streaming service was back. So we went bigger and bolder than we had in years with a $20M integrated campaign that combined humor with attitude and a healthy dose of self-awareness.
We produced three tv spots that showed how Pandora can transform even the most mundane moments with the perfect track.
The campaign generated a significant lift in monthly active users, new registered users (6%), and recaptures (5%). It also boosted Brand Affinity among surveyed participants by 6 points and Recommendation intent by 7 points.
Media
OOH, TV, Experiential, Audio, Influencer, Social, Digital, Street murals
Team
Pep Pepper, Creative Director
Madison Kahn, Senior Copywriter
Melissa Hicks, Senior Designer